Branding and Website Design
Dominique Wilkins
Requirements
Brand Identity
Website Design
Programs
Adobe Illustrator
Adobe Photoshop
Figma
All images belong to the respective photographers,
only used to show the design in action.
Project Overview
The Client
Since retirement from basketball, NBA Legend Dominique Wilkins has built a career as a businessman and a philanthropist.
The Project
Dominique’s team approached OMACDesign with the following brief:
“Dominique requires a website design to provide information about his past and current career, ongoing news and a link to his merchandise store.”
We met with Dominique’s team to get a feel for his brand values. We decided that the website design should be separated into two distinct styles – a more nostalgic, retro visual for pages detailing his sporting career and a modern, clean and bold palette for pages on his business and philanthropy career.
Dominique etched his name into the basketball history books whilst playing for the Atlanta Hawks in their iconic red jersey. As a nod to this we used a red, white and yellow palette on his sporting career pages.
The finished website is an extension of Dominique’s brand and both the visuals and copy give potential clients and business partners a clear view of his achievements and values.
